Both Infusionsoft and Ontraport are quality all-in-one e-commerce and email marketing programs; though, each has their own advantages and disadvantages.
Take a look at this comparison to help you choose between Infusionsoft and Ontraport.
When You Should Choose Infusionsoft:
For businesses that have the money to afford Infusionsoft, this software is pretty much top of the line.
The complex creation of marketing campaigns can be fully explained during the exhaustive one-on-one training.
When You Should Choose Ontraport:
Ontraport may not be as versatile as Infusionsoft; though, it does provide more features than the free options out there.
Lower Starting Price
When you are looking for a robust marketing automation program that will not break your bank, give Ontraport a try.
Side by Side Comparison
The above chart is intended to help you quickly compare these two marketing automation programs with simple 5 scale rating system. For some deeper insight into the ratings, click on Detailed Comparison:
Detailed Comparison >>
Examining the Comparison
1) User Experience
Both programs have a fairly well-planned user interface. Ontraport slightly edges out Infusionsoft in this category by providing a simpler layout. Ontraport has a modern interface that is easy to understand and much less intimidating.
In-depth training is one of the main selling points of Infusionsoft and explains the hefty price tag. Ontraport also has an extensive amount of online resources and individual training. Infusionsoft Offers One-On-One Training With Infusionsoft, you can actually get one-on-one training to fully understand the complex user interface.
As mentioned, Infusionsoft can be a bit more costly when getting started – if you choose one of the training packages.
- Infusionsoft – $199 to $379 per month ($1,999 starting price for training packages)
- Ontraport – $297 to $597 per month
4) Additional Features
The additional features are never ending when it comes to Infusionsoft, which is another high mark for this program. With Infusionsoft you will get a visual campaign builder, a drag and drop landing page editor, and a large variety of triggers.
5) Customer Support
While both programs offer decent customer support, Infusionsoft again takes this category with fast response to any of your questions. In fact, with Infusionsoft you can actually talk to a program specialist over the phone.
6) Campaign Management
When it comes to campaign management, both programs are detailed and offer everything you need to automate your marketing campaigns. The main difference here is the visual campaign builder used by Infusionsoft which helps makes their abundant features easier to understand. It Comes Down to Preferences For campaign management, it will really depend on your preferences. If you enjoy having a large amount of features, then Infusionsoft has you covered; though, Ontraport also has a smooth interface for managing your campaigns.
7) Overall Rating
When all is said and done, Infusionsoft beats out Ontraport slightly with a score of 4.0 to 3.7, based on the average of each category. Here are my final thoughts on these two marketing automation programs: Infusionsoft Infusionsoft is the more dynamic of the two, with one-on-one consultations to get you started. Easily track conversion rates and fine-tune your marketing approach. Ontraport Ontraport is more user-friendly at the cost of not including as many features. This is a great program for those that are new to marketing or want to get started quickly.
The Final Verdict
In the end, the difference between the two comes down to cost and versatility. Infusionsoft is more expensive with more options while Ontraport is more affordable when getting started and easier to learn how to use.
Have a question?
If you have any doubts about these two powerful marketing automation resources, leave me a comment below, I would love to help you out.