Infusionsoft vs Ontraport

Both Infusionsoft and Ontraport are quality all-in-one e-commerce and email marketing programs; though, each has their own advantages and disadvantages.

Take a look at this comparison to help you choose between Infusionsoft and Ontraport.

Infusionsoft

pros
PROS
cons
CONS
  • Includes everything you need to handle
    email campaigns and e-commerce.
  • Great customer support and help setting up the software.
  • Automation features that will make
    marketing less time-consuming.
  • Requires time to learn all the features.
  • Steep price for starting packages and training.

 

 

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Ontraport

pros
PROS
cons
CONS
  • Manage e-commerce marketing and affiliate marketing campaigns.
  • Includes a free WordPress plugin for creating a members-only section.
  • Fairly affordable compared to other options.
  • The overall user interface is not very user-friendly.
  • This software does not offer as many additional features as Infusionsoft.

 

 

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When You Should Choose Infusionsoft:

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For businesses that have the money to afford Infusionsoft, this software is pretty much top of the line.

In-Depth Training
The complex creation of marketing campaigns can be fully explained during the exhaustive one-on-one training.

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When You Should Choose Ontraport:

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Ontraport may not be as versatile as Infusionsoft; though, it does provide more features than the free options out there.

Lower Starting Price
When you are looking for a robust marketing automation program that will not break your bank, give Ontraport a try.

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Side by Side Comparison

Category Infusionsoft Ontraport
User Experience 4.0 4.5
Training 5.0 4.0
Pricing 2.0 3.0
Additional Features 5.0 3.0
Customer Support 4.5 3.5
Campaign Management 4.0 4.0
Overall Rating 4.0 3.7

The above chart is intended to help you quickly compare these two marketing automation programs with simple 5 scale rating system. For some deeper insight into the ratings, click on Detailed Comparison:

Detailed Comparison >>


Examining the Comparison


1) User Experience


Both programs have a fairly well-planned user interface. Ontraport slightly edges out Infusionsoft in this category by providing a simpler layout. Ontraport has a modern interface that is easy to understand and much less intimidating.


2) Training


In-depth training is one of the main selling points of Infusionsoft and explains the hefty price tag. Ontraport also has an extensive amount of online resources and individual training. Infusionsoft Offers One-On-One Training With Infusionsoft, you can actually get one-on-one training to fully understand the complex user interface.


3) Pricing


As mentioned, Infusionsoft can be a bit more costly when getting started – if you choose one of the training packages.



  • Infusionsoft – $199 to $379 per month ($1,999 starting price for training packages)

  • Ontraport – $297 to $597 per month


infusionsoft-campaignbuilder-mockup4) Additional Features


The additional features are never ending when it comes to Infusionsoft, which is another high mark for this program. With Infusionsoft you will get a visual campaign builder, a drag and drop landing page editor, and a large variety of triggers.


5) Customer Support


While both programs offer decent customer support, Infusionsoft again takes this category with fast response to any of your questions. In fact, with Infusionsoft you can actually talk to a program specialist over the phone.


6) Campaign Management


When it comes to campaign management, both programs are detailed and offer everything you need to automate your marketing campaigns. The main difference here is the visual campaign builder used by Infusionsoft which helps makes their abundant features easier to understand. It Comes Down to Preferences For campaign management, it will really depend on your preferences. If you enjoy having a large amount of features, then Infusionsoft has you covered; though, Ontraport also has a smooth interface for managing your campaigns.


7) Overall Rating


When all is said and done, Infusionsoft beats out Ontraport slightly with a score of 4.0 to 3.7, based on the average of each category. Here are my final thoughts on these two marketing automation programs: Infusionsoft Infusionsoft is the more dynamic of the two, with one-on-one consultations to get you started. Easily track conversion rates and fine-tune your marketing approach. Ontraport Ontraport is more user-friendly at the cost of not including as many features. This is a great program for those that are new to marketing or want to get started quickly.

The Final Verdict

In the end, the difference between the two comes down to cost and versatility. Infusionsoft is more expensive with more options while Ontraport is more affordable when getting started and easier to learn how to use.

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Have a question?
If you have any doubts about these two powerful marketing automation resources, leave me a comment below, I would love to help you out.

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