If you are looking for marketing automation software, then you have probably looked into Infusionsoft.

Alternatives to using Infusionsoft

One of the leading tools for businesses that are in need of management and software for their marketing campaigns, Infusionsoft is not your only option. There are a number of alternatives to Infusionsoft, some of which may fit your financial means better than the costly Infusionsoft.

Here is a look at Infusionsoft alternatives:
When discussing an alternative to Infusionsoft, there are three programs that stand out for their ability to manage contacts and marketing campaigns.

What to Consider
As you look for Infusionsoft alternatives, there are several factors that you should keep in mind:

  • Which tasks you want help managing.
  • How large your email marketing campaign is.
  • How much you can afford to spend on a marketing automation program.

Not every program is going to provide the exact same features. It will help to know which tasks you want to manage.

Are you looking for help with a large email marketing campaign, managing contact lists, increasing conversion rates, or bringing in more traffic to your website? Choosing a program that suits your needs could end up saving you money in the long run.

The Top Three Infusionsoft Alternatives

Here are the top three marketing automation programs that may consider instead of purchasing Infusionsoft:

  1. Ontraport
  2. Hubspot
  3. SalesForce

1) Ontraport

ontraport-home-mockupOntraport may be the closest match to Infusionsoft, with equally diverse marketing and subscriber automation tools.

The Benefits of Ontraport
Fully detailed mass email marketing tools, allowing you to create complex variables and scenarios for your marketing campaigns.

  • Accurate tracking to help increase the effectiveness of your email marketing.
  • Ontraport includes a WordPress plugin for setting up your own members section on a WordPress site.

The Drawbacks of Ontraport
The user interface for Ontraport is not as easy to jump into as the other programs listed.

  • Ontraport can be a little more expensive than some of the other alternatives to Infusionsoft.

As with the other programs, we have a Infusionsoft vs Ontraport comparison for additional information.

Ontraport Pricing
Ontraport also has several options, with an overall price range of $297 to $597 per month.


2) Hubspot

hubspot-seo-mockupHubspot is great for businesses wanting a combination of email marketing automation and website tools, such as SEO tools.

The Benefits of Hubspot
In addition to marketing campaign management, Hubspot has social media and SEO tools for increasing your online presence.

  • Hubspot focuses on making streamlined services that are easier to understand.
  • With Hubspot, you only pay for the features you need, saving you more money.

The Drawbacks of Hubspot
The mass email marketing and lead generation services provided by Hubspot are not as detailed as the other Infusionsoft alternatives.

  • The offline services offered through Hubspot are lacking and may not be suited towards are large enterprise business.

The Infusionsoft vs Hubspot comparison provides a further examination of the benefits and drawbacks of both Infusionsoft and Hubspot.

Hubspot Pricing
Hubspot has a lot of different services for business, with prices ranging anywhere from $200 to $2,400 per month.


3) SalesForce

salesforce-home-mockupSalesForce offers users a variety of features and businesses can choose from 4 different plans.

The Benefits of SalesForce
Multiple price plans with the lowest starting at $25 per month.

  • Includes everything you need to create, track, and schedule mass email marketing campaigns.
  • Fairly simple user interface for navigating a large amount of features and options.

The Drawbacks of SalesForce
Some businesses may find themselves needing to upgrade to a more expensive plan in order to increase subscribers.

  • SalesForce does not include any easy features for switching to or from their software, such as when importing CSV files.

SalesForce Pricing
Starts at $25 per month for their Basic Plan. For larger businesses, the $125 per month Enterprise Plan allows for more subscribers.

For a more detailed comparison of how SalesForce stacks up to Infusionsoft, take a look at our Infusionsoft vs SalesForce comparison.


The Final Verdict

As you can see, each program offers their own alternative to Infusionsoft. Spend some time examining all the features of each program before making your final decision.

Hubspot gives users a group of website and SEO performance tools that could help a smaller business expand their online presence, while SaleForce and Ontraport have email marketing automation tools similar to those provided by Infusionsoft.

In the end, Ontraport is the real direct competitor to Infusionsoft and for most businesses it will be your best option when searching for Infusionsoft alternatives.


Have a Question?
If you need further advice about looking for Infusionsoft alternatives, leave a comment in the comment section below and I will gladly help you out.

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