Infusionsoft: 1 Minute Review

Infusionsoft is one of the most used email marketing automation programs – thanks to a detailed set of automation tools and options.

Using Infusionsoft, businesses can setup complex email marketing campaigns and manage thousands of contacts and subscribers.

Before using a large portion of your marketing budget to pay for a program such as Infusionsoft, it is a good idea to get some background info and look into exactly what this software offers.

Here is a 1 Minute Review of Infusionsoft, to give a better idea of how this software can help your business.

Infusionsoft Short Overview

Infusionsoft is advertised as a marketing automation program and that is exactly what you will get. In fact, Infusionsoft is one of the most intuitive automation programs available.

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Setup Complex Scenarios
With Infusionsoft, you can create an email marketing campaign with a number of variables. Decide when and how to automatically send out email promotions, newsletters, and marketing material.

It is the setup of these scenarios that requires training and knowledge – as the software used to create automation and streamline your marketing efforts is extremely detailed.

In addition to automating email marketing campaigns, you can use Infusionsoft to perform a number of additional tasks, such as:

 

  • Task scheduling and management
  • Contact and subscriber management features
  • Detailed marketing analysis
  • Lead generation

Infusionsoft Pros and Cons

pros
PROS
cons
CONS
  • Offers complete email marketing automation.
  • Extensive training details how to setup and maintain your marketing efforts.
  • Quality customer support and fast response times for inquiries.
  • The training package is required and expensive.
  • Some users may have difficulty understanding all the features provided by Infusionsoft.

 

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When Should You Choose Infusionsoft?

When is it a good idea to choose Infusionsoft for your marketing needs? If you want to streamline your email marketing campaigns and improve lead generation, then Infusionsoft is one of your best options.

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Infusionsoft has a range of features and really excels when it comes to email marketing automation.

While it does not include a large selection of tools for helping with search engine optimization and other online marketing resources, it does offer everything that you will need for managing contacts, subscribers, and email marketing.

Businesses of all sizes will enjoy a convenient solution for automating their email marketing efforts using Infusionsoft.

 

Infusionsoft Pricing

Infusionsoft offers a few different options when it comes to selecting a package:

Essentials Plan
Deluxe Sales Deluxe ecommerce
Complete Plan
$199 per month $299 per month $299 per month $379 per month
3 users 4 users 4 users 5 users
2,500 contacts 5,000 contacts 5,000 contacts 10,000 contacts
12,500 emails per month 25,000 emails per month 25,000 emails per month 50,000 emails per month

In addition to these monthly fees, users must also purchase a training package – starting at $1,999. Also, you always add more users, contacts, and monthly emails to any plan that you choose.

Final Verdict

Infusionsoft is one of the most detailed programs for setting up and maintaining email marketing campaigns of all sizes. The complex features requires training – which customers must purchase as part of the package.

With Infusionsoft, you can streamline your marketing techniques and increase the productivity of your marketing team.

In the end, Infusionsoft offers everything that you will need to manage your email marketing campaign, including multiple subscriber and contact lists.

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Infusionsoft Alternatives

Despite the wonderful set of features that Infusionsoft provides, it does not hurt to look at other options before making a final decision. The Infusionsoft Alternatives article offers a few other options.

Also, be sure to take a look at my Infusionsoft vs. Ontraport article for a comparison of Infusionsoft’s most direct competitor.

Have a Question?

Thank you for looking over the 1 Minute Review of Infusionsoft. If you want any additional information or you have a question about Infusionsoft, feel free to leave me a message below and I will get back to you quickly.

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